ASSISTANT VICE PRESIDENT - SME & BRANCH TRANSACTION BANKING: BB - SME BUSINESS DEVELOPMENT

You should ideally:

• be a degree holder from a recognized university or possess a full professional qualification, preferably in Marketing

• possess a Master of Business Administration (MBA) or an equivalent professional qualification

• have a minimum of 12 years of experience in a relevant field, including at least 6 years of post-qualifying executive experience

• possess sound knowledge of branch banking operations, credit, and banking products

• be an effective leader with strong communication, team management, and people development skills

• have excellent marketing skills with the ability to motivate, guide, and train frontline staff while demonstrating creativity and a strong customer-focused approach

You will be mainly responsible for:

• driving asset and liability growth of the SME & Business Banking portfolio by identifying and capitalizing on market opportunities

• achieving assigned Net Interest Income (NII) targets for SME & Business Banking by implementing effective strategies to enhance portfolio profitability

• achieving non-interest income targets for SME & Business Banking by identifying and developing revenue-generating opportunities

• promoting SME, Business Banking, and Refinance products by identifying business opportunities and mobilizing Branch and MSME Sales Teams to achieve business targets

• increasing Business Credit Card sales by identifying potential opportunities and motivating Branch and MSME Sales Teams

• conducting quarterly training sessions and workshops for Branch and MSME Sales Teams, tailored to business requirements and focused on improving sales performance and product knowledge

• conducting regular client and branch visits across all regions to strengthen relationships, identify new business opportunities, and support sustainable portfolio growth

• building and maintaining strong business relationships with trade chambers, industry associations, government institutions, and NGOs

• driving the growth of transaction banking business within the branch network by identifying opportunities in cash management, payments, collections, trade finance, and other transaction-based services

• increasing CASA balances and strengthening low-cost deposit mobilization by promoting transaction banking solutions among SME and Business Banking customers

• collaborating with Transaction Banking, Trade Finance, and Digital Banking teams to develop customized solutions that meet the evolving needs of SME and Business Banking customers

• conducting regular review meetings to monitor business activities, provide necessary guidance, achieve assigned business targets, and improve the overall portfolio profitability of the SME & Business Banking business

  A competitive remuneration package and other fringe benefits as well as structured career advancement opportunities and extensive training are on offer for the chosen candidate.

  We are an equal opportunity employer, committed to promoting an inclusive and diverse environment. Recruitment to the Bank is based solely on merit and competency. Any form of canvassing is discouraged.

  Correspondence will only be with the short-listed candidates.

  Click here to download the DFCC Bank application form and apply now via the below portal by 29th October 2026.

  Chief Human Resources Officer
  DFCC Bank PLC, 73/5 Galle Road, Colombo 03
  website – www.dfcc.lk