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Job details

Sri Lanka Cricket invites applications from suitably qualified and experienced individuals for the position of Senior Manager – Business Development, who will support the Head of Marketing in driving sponsorship, commercial partnerships, revenue generation, business development, and related commercial activities of Sri Lanka Cricket.

Position Summary

  • Role: Senior Manager – Business Development

  • Organization: Sri Lanka Cricket (SLC)

  • Location: No. 35, Maitland Place, Colombo 7, Sri Lanka

  • Employment Type: Full-Time

  • Application Deadline: November 17, 2026

Key Responsibilities

  • Develop and implement sales and business development initiatives to achieve Sri Lanka Cricket’s commercial and revenue objectives.

  • Identify and develop new sponsorship, partnership, and other commercial opportunities across Sri Lanka Cricket’s properties and activities.

  • Identify emerging markets, industry trends, and new revenue opportunities relevant to cricket and the wider sports and entertainment industry.

  • Develop commercially attractive proposals and manage business opportunities from initial engagement through negotiation and closure.

  • Achieve agreed revenue and business development targets while maintaining a strong pipeline of prospective commercial partners.

  • Build, manage, and strengthen long-term relationships with sponsors, commercial partners, and other relevant stakeholders, while identifying opportunities to enhance value and support renewals.

  • Ensure effective delivery and servicing of sponsorship rights and contractual obligations in coordination with relevant internal and external stakeholders.

  • Coordinate sponsor activations and commercial activities at matches, tournaments, and other SLC events, including venue visits and match-day responsibilities as required.

  • Coordinate proposals, agreements, approvals, documentation, sponsor requirements, settlements, and other administrative/back-office activities within required timelines.

  • Work closely with relevant internal functions and external stakeholders to ensure effective and timely commercial delivery.

  • Undertake any other special assignments, projects, or responsibilities as may be assigned by Management.

Candidate Qualifications & Requirements

  • A recognised professional qualification in Marketing, Sales, Business Development, or a related discipline.

  • Minimum 5 years of relevant experience in business development, sales, marketing, sponsorships, partnerships, or a similar commercial role.

  • Experience in the sports, entertainment, media, events, advertising/marketing agency, or FMCG sectors will be an added advantage.

  • Proven track record in identifying and developing new business opportunities and establishing successful commercial partnerships.

  • Strong commercial acumen with excellent negotiation, presentation, and relationship-management skills.

  • Excellent communication and interpersonal skills, with the ability to engage effectively with senior corporate stakeholders.

  • Strong analytical, planning, and problem-solving skills with the ability to manage multiple priorities and deadlines.

  • Ability to work independently as well as effectively with cross-functional teams in a fast-paced, event-driven environment.

  • Proficiency in MS Office. Familiarity with CRM, digital commercial platforms, or related business-development tools will be an added advantage.

How to Apply

Applicants should submit a detailed curriculum vitae, a cover letter outlining suitability for the role, copies or details of professional qualifications, and contact details of two non-related referees who are not employed by Sri Lanka Cricket.

Human Resources Dept

Sri Lanka Cricket

No. 35, Maitland Place, Colombo 7, Sri Lanka

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