Senior Executive - Market Insights

Job Overview

• Job Title: Senior Executive - Market Insights

• Company: Associated Motorways (Pvt) Ltd (AMW) – An Al-Futtaim Group Company

• Location: Sri Lanka

• Experience Required: Minimum 3 years

Boasting a rich heritage of more than 75 years in the Automotive industry, Associated Motorways (Pvt) Ltd. (AMW) is the authorized agent for world-renowned vehicle brands such as Nissan, Suzuki, Renault, Yamaha, and New Holland tractors, alongside AMW Capital Leasing & Finance and BP Castrol Lubricants.

We are looking for a dynamic Senior Executive - Market Insights to generate vital market intelligence through competitor, customer, and industry analysis. In this role, you will help shape strategic decisions across Sales, Marketing, Product, Customer Experience, and Senior Management by translating complex data into actionable business insights.

Key Responsibilities

• Market Trend Monitoring: Track automotive market trends, customer demand, and industry developments to identify business opportunities and risks.

• Competitor Benchmarking: Analyze competitors' models, pricing strategies, promotions, financing, customer experience, and dealer networks.

• Product Positioning: Benchmark company products against competing brands to support optimal market positioning and business planning.

• Digital Sentiment Analysis: Monitor digital platforms, customer reviews, social media, and market feedback to evaluate sentiment and emerging trends.

• Performance Analytics: Analyze lead generation, conversion rates, lost sales, and customer preferences in collaboration with relevant teams.

• Reporting & Dashboards: Prepare comprehensive dashboards, reports, and actionable insights for Sales, Marketing, Product, and Management teams.

• Strategic Recommendations: Present key findings and strategic recommendations directly to internal stakeholders.

• Process Improvement: Support broader market research initiatives and drive continuous improvement of internal market intelligence frameworks.

Required Qualifications & Experience

• Education: Bachelor’s Degree in Marketing, Business Management, Economics, Statistics, Data Analytics, Automotive Management, or a related discipline.

• Experience: Minimum of 3 years of relevant professional experience in market research, business intelligence, customer insights, marketing analytics, competitive intelligence, automotive analysis, or business/data analysis.

• Domain Advantage: Prior experience in automotive market research, competitor benchmarking, and commercial/customer analytics is a distinct advantage.

• Technical Skills:

  • Strong Microsoft Office skills, particularly advanced Excel, PowerPoint, and Word.

  • Hands-on experience with Power BI or similar data visualization and reporting tools.

• Core Competencies:

  • Strong analytical, critical-thinking, and problem-solving skills.

  • High business curiosity and commercial awareness.

  • Exceptional communication, presentation, and stakeholder-management skills.

  • Proven ability to synthesize complex datasets into clear, actionable business insights.

How to Apply

Interested candidates meeting the above requirements are invited to submit their resume via email to AMW.Careerswithus@amwltd.com.

• Important: Please mention "Senior Executive - Market Insights" in the subject line of your email. Applications must be submitted within 14 days of the advertisement date.