BRAND MANAGER  (WITH EXPERIENCE IN ELECTRONICS SECTOR)

Manufacturing/Operations
Sri Lanka
March 15, 2025
රු100,000 - රු200,000
Full Time Private
Application deadline closed.

Job Description

We are on the lookout for a Brand Manager for our client company located in Colombo 04.

Job Responsibilities 

  • Develop and execute comprehensive brand strategies to drive awareness and business growth
  • Conduct market research to identify consumer insights, market trends, competitor activity and brand expansion opportunities
  • Define and maintain brand positioning, ensuring consistency across all marketing channels
  • Oversee brand identity management and ensure adherence to brand guidelines
  • Design and execute effective ATL, BTL and Digital marketing campaigns
  • Enhance brand presence through strategic visibility campaigns
  • Lead and manage new product development and successful campaigns
  • Plan and evaluate consumer promotions to boost brand engagement
  • Collaborate with cross-functional teams to ensure brand consistency across all marketing channels and to create competitive trade plans
  • Maintain strong relationships with key principals and address market shifts proactively
  • Plan and execute integrated marketing campaigns that enhance customer engagement
  • Establish and manage the budget for all brands and channel development programs and initiatives, collaborating with sales and trade marketing teams
  • Monitor and analyze brand performance metrics, adjusting strategies as needed to optimize results    
  • Stay abreast of industry developments and emerging trends to improve strategic decision making

Requirements

  • Degree or equivalent professional Qualification in Marketing or a relevant field
  • Minimum of 03 years previous experience in the consumer electronics, home appliances industry for a similar role
  • Excellent communication and interpersonal skills
  • Having a very good knowledge of MS office applications
  • Demonstrated success in creating and executing marketing campaigns
  • Experience in managing cross-functional teams and working in a dynamic environment
  • Proficiency in digital marketing, market research, and data-driven decision making
  • Creative thinking and a passion for branding and consumer behavior
  • Strong leadership and team management skills
  • Require to have a valid driving and riding license
  • Preferably candidates reside in Colombo or near area for easy commute

Salary is negotiable and will commensurate with qualifications and experience to the right candidate.

If you are the one we are seeking for, kindly forward your complete resume giving full details of qualifications and experience along with two non-related referees,
in PDF format to mploutsource@gmail.com

(Indicate “Brand Manager” in the subject box of your e-mail)

For more of our current listed vacancies please visit www.mankind.lk/Job-Search

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