possess a degree or full professional qualification in marketing / mass communication / relevant field
possess excellent creative writing skills for ideating and conceptualizing creative content and copy-writing for internal / external communications which include article writing for media / press / Banks’ weekly internal newsletter and CEO Bulletin etc.
possess approximately 12 years of hands on experience in marketing in the banking or financial services sector with exposure to Corporate Brand Management, Corporate Communications and Project management
possess at least 02 years experience as a Content Writer / Creator / Research Writer / Journalist with experience in the banking field with an outstanding portfolio of work
possess excellent communication and presentation skills
have excellent negotiation and networking skills
possess good interpersonal and team working skills
You will be responsible for,
formulating a strategy for the DFCC corporate brand which includes management of brand reputation and brand performance
coordinating media interviews with corporate and senior management, liaising with the media to gain positive publicity in line with the brand PR strategy in unison with the PR agency and handling of press conferences / media related events etc.
providing brand support to achieve the bank’s CSR and sustainable strategy
conducting stakeholder surveys from time to time by ascertaining market research needs of the corporate brand
conceptualizing content development for ATL / BTL / Digital brand marketing
conducting brand related brand research activities from time to time
be involved in producing the Annual Report and coordinating the publishing of same in coordination with all internal and external stakeholders
identifying the need and submission of applications for potential brand related awards etc. and preparation of application deck from time to time
managing all investor relations initiatives such as the publishing of the quarterly financials, corporate profiles and other corporate brand related material, events, sponsorships etc.
We are an equal opportunity employer, committed to promoting an inclusive and diverse environment. Recruitment to the Bank is based solely on merit and competency irrespective of other characteristics that make our employees unique.
Any form of canvassing is discouraged. Correspondence will only be with the short-listed candidates.
Click here to download the DFCC Bank application form and apply now via the below portal by 19 May 2024.
Chief Human Resource Officer DFCC Bank PLC, 73/5 Galle Road, Colombo 03 website – www.dfcc.lk
