Brand Manager – Digital Brands
Job Description
Join the Most Awarded Bank in Sri Lanka
With an enduring vision of being the most technologically advanced, innovative, and customer-friendly financial organization, Commercial Bank continues to progress steadily while being the first Sri Lankan bank listed among the Top 1000 Banks in the World.
We are seeking a dynamic Brand Manager – Digital Brands to lead our digital branding initiatives and elevate our presence in the market.
Job Profile
As the Brand Manager – Digital Brands, you will:
- Develop brand strategies for digital products, ensuring alignment with company goals and market trends.
- Plan and execute marketing campaigns, collaborating with internal teams and external agencies for content creation and activation.
- Monitor brand performance through analysis, adjusting strategies to meet KPIs.
- Manage marketing budgets to ensure efficient resource allocation for campaigns.
- Create and oversee marketing materials such as digital content, commercials, press releases, and promotional materials.
- Collaborate with product teams to communicate new features and product updates.
- Monitor competitors and market trends to identify opportunities for brand differentiation.
- Report on marketing activities quarterly and annually, providing insights and performance analysis.
Applicant’s Profile
We are looking for candidates who possess:
- A Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or any related field.
- 5+ years of experience in brand management with a focus on digital brands, including at least 2 years in a managerial role leading marketing efforts for digital products.
- Strong understanding of digital marketing tools and platforms.
- Proven ability to develop and execute brand strategies and marketing plans.
- Strong analytical skills for evaluating campaign performance.
- Excellent communication and project management skills.
- Ability to collaborate effectively with internal teams and external agencies.
Why Join Us?
The successful candidate will be provided with an attractive remuneration package, benchmarked against leading financial institutions.
How to Apply
Interested candidates are invited to apply for this position through our corporate website:
- Visit www.combank.lk
- Navigate to Careers > Open Positions > Brand Manager – Digital Brands
Take this opportunity to join Sri Lanka’s most awarded bank and drive innovation in digital branding!
Commercial Bank is poised to ascend to even greater heights—be part of our journey!
