Assistant Manager – Product Marketing

Job Description

Company: Pan Asia Bank

Location: Colombo, Sri Lanka

Job Type: Full-Time

About Us:
Pan Asia Bank, with a proud history of over 29 years, is on an exciting growth journey. Recognized as one of the Top 40 business entities in the country by Business Today and awarded as the Best Green Bank in Sri Lanka by Global Banking & Finance, we are committed to excellence and innovation. Join our dynamic team and contribute to our continued success.

Job Description:
We are seeking a proactive and results-focused Assistant Manager for Product Marketing to join our Marketing Department. This role involves developing and executing product marketing strategies that align with the Bank’s goals and enhance our market presence.

Key Responsibilities:

• Assist in the development and execution of product marketing strategies.
• Identify target audiences and define product positioning.
• Monitor industry trends, competitor activities, and customer insights.
• Devise and implement brand-building initiatives, including advertising campaigns and sponsorships.
• Conduct regular audits of product branding and recommend enhancements.
• Spearhead go-to-market strategies for new product launches.
• Collaborate with the product development team to design and position products.
• Coordinate with branches, business units, and external agencies to ensure alignment with customer satisfaction objectives.
• Plan, execute, and assess multi-channel marketing campaigns.
• Track performance metrics and prepare post-campaign analyses.
• Manage budgets for product marketing and branding initiatives.

Qualifications:

• 6-8 years of experience in marketing, with at least 3-4 years in product development.
• Experience in the financial services sector (Banking, Insurance, or Finance) is highly advantageous.
• Bachelor’s degree in Marketing/Management or a Diploma in Marketing from SLIM/CIM.
• A master’s degree is an added advantage.
• Strong understanding of Brand Management, Market Research, and Product Lifecycle Management.
• Proficiency in Digital Marketing, Project Management, and Creative Campaign Development.
• Excellent communication, presentation, and analytical skills.

Remuneration:
We offer an attractive remuneration package, including fringe benefits, commensurate with industry standards.

How to Apply:
If you are a results-driven professional looking for a challenging and rewarding opportunity, we invite you to apply through our career portal before the deadline.

Contact Information:
Assistant General Manager – Human Resources,
Pan Asia Banking Corporation PLC,
No 450, Galle Road,
Colombo 03.

Join Pan Asia Bank and be a part of our exciting growth journey!