Assistant Manager – Product Marketing at Pan Asia Bank

Job Description

About Pan Asia Bank

With a proud history spanning over 29 years, Pan Asia Bank is on an exciting growth journey. We’ve been recognized as one of the Top 40 business entities in the country by Business Today and have received accolades such as Best Green Bank in Sri Lanka by Global Banking & Finance, Best Bank for ESG by International Business Magazine, and the Best CSR Bank by Brands & Business Magazine.

We are seeking proactive, results-focused, and enthusiastic individuals to join our team. If you are ready to make a significant impact and become an integral part of our expanding team, we encourage you to apply! We believe your presence on our team will help enhance our standing through your dynamic personality and professional skills.

Job Title: Assistant Manager – Product Marketing

Department: Marketing Department

Job Profile:

As an Assistant Manager in Product Marketing, you will:

• Assist in the development and execution of product marketing strategies that align with the Bank’s goals.
• Execute marketing objectives, identify target audiences, define product positioning, and ensure all product communications adhere to corporate brand guidelines.
• Monitor industry trends, competitor activities, and customer insights to uncover potential growth opportunities.
• Devise and implement brand-building initiatives, including advertising campaigns, sponsorships, and partnerships.
• Conduct regular audits of product branding to evaluate market perception and recommend enhancements as necessary.
• Spearhead the go-to-market strategy for new product launches and promotional campaigns that effectively engage target audiences.
• Collaborate with the product development team to design and position products that meet prevailing market demands.
• Collaborate with various branches, business units, and other relevant teams to ensure that marketing efforts align with customer satisfaction objectives.
• Coordinate with external agencies, vendors, and stakeholders to guarantee the timely execution of marketing initiatives.
• Plan, execute, and assess the effectiveness of multi-channel marketing campaigns, encompassing digital, print, and social media platforms.
• Track performance metrics for campaigns and engage with the business to enhance business outcomes while preparing thorough post-campaign analyses and facilitating necessary product improvements.
• Manage allocated budgets for product marketing and branding initiatives, ensuring cost efficiency of the process.

Candidate Prerequisites:

• A minimum of 6-8 years of experience in marketing within a reputed organization, with at least 3-4 years dedicated to product development.
• Experience within the financial services sector (Banking, Insurance, or Finance) is highly advantageous.
• A bachelor’s degree in marketing/management from a recognized university or a Diploma in Marketing from the Sri Lanka Institute of Marketing (SLIM), or a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (CIM) is mandatory.
• Possession of a master’s degree from a distinguished local or international university will be an added advantage.
• A solid understanding of Brand Management, Market Research and Analysis, and Product Lifecycle Management is essential.
• Proficiency in Digital Marketing, Project Management, Creative Campaign Development, Vendor and Stakeholder Management, as well as Planning and Budget Management, is required.
• Excellent communication and presentation skills are required, alongside strong analytical and problem-solving abilities.

Remuneration:

Successful candidates will be provided with an attractive remuneration package, including fringe benefits, commensurate with industry standards.

If you are a results-driven professional looking for a challenging and rewarding opportunity, we invite you to apply for the position through our career portal before the deadline provided.

How to Apply

Click the “Apply Now” button to submit your application.

Contact Information:

Assistant General Manager – Human Resources

Pan Asia Banking Corporation PLC, No 450, Galle Road, Colombo 03